Aharon Bernal’s Blockchain Platform Heralds New Equitable Era in E-Commerce

Immediately’s e-commerce is characterised by the dominance of enormous on-line retail corporations like Amazon, Alibaba, Wayfair, eBay, and others. With Amazon holding over 40 p.c of the US on-line retail, it stays the principal gross sales channel for small- to medium-size sellers. By advantage of their market share, Amazon and the like personal their prospects taking a disproportionately excessive minimize of the gross sales value and imposing their guidelines. The inequitable therapy ends in alternative prices for sellers. 

Realizing it was time to carry justice and extra equitable phrases to on-line commerce, Aharon Bernal, an lively vendor on the Amazon market and an avid proponent of blockchain expertise, created Safex.Market, a viable e-commerce various for small companies. The truth that Safex.Market relies on blockchain makes it distinctive; it is ready to supply its individuals phrases which can be extra benefiсial than these supplied by giant marketplaces. Furthermore, the platform solely makes use of its personal cryptocurrency SafeXcash ($SFX), primarily based on two cash: Safex Money —the minable foreign money used for procuring, and Safex Token—used for income sharing. By counting on proprietary cryptocurrency and the impenetrable blockchain, Bernal will guarantee privateness and pace of transactions. He has set himself a purpose to turn out to be one of many largest on-line marketplaces and englobe as much as 100 international locations. With this in thoughts, by the tip of 2022, he expects his platform’s turnover to achieve $100 million.

Seeing his mission in “giving consumers the chance to assist and interact with a small enterprise,..making a more healthy transaction that facilitates belief and relationship between consumers and sellers in addition to independence for sellers,”  Bernal and his companions have given sellers a good likelihood to compete with each other on the platform whereas rising their enterprise in a extra aggressive and equitable setting. Whereas Amazon, in line with Bernal, usually tends to please the shopper on the vendor’s expense, his Safex.Market is equally useful for each side of the transaction.

Bernal is upending the world of e-commerce by bringing an moral strategy to on-line retail whereas making a viable various to the established monopolistic on-line market constructions.